General information
On this page, you will find all the necessary general information on the Peloton Pictures film investment project.
You can use the links below to surf the text, or read the information chronological.
Before the beginning /
Executive summary /
Film basket /
Pluses and minuses /
Swim away from the shallow /
Where’s the catch? /
No post box /
Experience: the key to success /
Alliances /
What’s next? /
And... /
No post box
Peloton Pictures will not function as a post box.
We won’t wait and see which projects fall on our doormat. We will actively pursue
international productions which can contribute to the Belgian film industry.
As the Belgian tax incentive demands 50% of financing from other sources, and only
very small local pictures with budgets up to € 2m will be able to get this share via
local subsidies, Peloton Pictures will actively acquire additional financing for bigger
projects via, for instance, a connection with UK ‘tax schemes’, or ‘soft money’. Peloton
Pictures will also facilitate 'gap-financing' and 'discounting', and will attract where
possible 'risk capital'.
In this way we will actively contribute to the projects, making sure the needed
guarantee really exists. Realistically this will only be possible if the picture has international appeal.
Producers also frequently know of these options. Peloton Pictures however has first
hand experience. Furthermore Peloton Pictures will be able to negotiate better terms
because the fund will represent a wide range of possibilities.
Peloton Pictures foresees enormous potential for the Belgian film industry to bring
in a number of European co-productions and US independent productions to the country.
Peloton Pictures envisages in its basket a split between pure Belgian pictures – either
in Flemish or French — and more international pictures primarily made in English.
Obviously, Belgian filmmakers will reap enormous benefits from both.
Peloton Pictures will avoid blindly accepting projects without considering the
benefit to the Belgian film industry. There has to be a healthy commercial or artistic
connection with the Belgian industry.
We do not want dusted down projects, only made
because the tax incentive created the opportunity. We only aspire to have quality films
in our basket which have the potential to succeed both artistically and commercially.
Peloton Pictures would like to reward Belgian producers with a personal bonus if they
create successful pictures. Peloton Pictures aspires to avoid ‘red tape’ by using a
patented application website system.
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